Omega has long been the favorite watch choice for the world’s best secret agent. Agent 007, the smooth and sophisticated James Bond, has worn an Omega in the latest Bond movies.

Casino Royale, the latest in the Bond series, was no different. James wore an Omega Seamaster; a watch with a slick face, smooth curves and a very heavy look. The creators of this movie took the Omega sponsorship one step further than usual by getting Bond himself to endorse the watch. When a pretty lady on the train asks him if his watch is a Rolex he smiles and just says, “Omega”.

Can you get a better endorsement for your watch than that?